The Space Bar ☆
For this project, I brought a local Philadelphia’s woman’s vision of a playful, upbeat, hip float bar to life. She's was set on the name "The Float Bar" but was open to a different idea! I decided to push the boundaries and reform the idea of modern with the current futuristic trend in the black community as well as changing the name to match.

The vision board that controlled the of the vibe of the bar

One of the many sketches I created throughout the process that roughly depict my logo idea

My first logo idea! This was not chosen because of the unnecessary detail used for a logo and the unwanted high amount of seriousness

The logo that was almost chosen and closest to the actual logo

This logo represents the futuristic/modern idea of drug/ alcohol use: an escape. The astronaut head is actually a mason jar, the clouds are the bubbles of a drink, and lastly the stars are bubbles floating from the beer.